3. CD Case .vs. Digipak

Digipaks are initially cases which hold in CDs consisting 6 panel cardboard sides that fold into themselves in a book style fashion. They are among the first alternatives to 'Jewel Cases' which is the two sided plastic CD case that we see today. They are more commonly used to hold special edition versions of CD's and DVD's as a premium package due to their capacity of transmitting much more information as they consist of the six panels as opposed to just two. Although Jewel Cases allow a section for a pamphlet of paper displaying additional information on the Artist and their release, it is not as accessible as it is not on visual display like the Digipak. However, Digipaks have remained less popular due to their tendency for wear and tear due to their more destructable cardboard casing, despite their being considered the 'environmentally friendly' version of Jewel Cases. In addition, they are also more expensive to manufacture.

Digipak

Jewel Cases consist of a two sided plastic case that holds and protects the CD. Differing from the information directly displayed on the cardboard panelling of a Digipak, Jewel Cases have section in which information pamphlets are pinned onto the front and back to display the cover art of the album. Although the info is essentially the same, it is much less accessible in a Jewel Case and therefore not as visually appealing as a Digipak.

CD Case

In My Opinion... there is more value to a Digipak, and I have several reasonings for this. First and foremost I feel they are much more visually appealing as they do not only contain the product, but come as an actual package that promotes the image and style of the band as the casing allows for more images and information about the actual CD. Taking this into consideration, the Digipak to me is more of a collectable item as opposed to just as casing that holds the product I wish to purchase. By owning one I feel much more inclined to keep it as it is essentially artist memrobelia. Therefore, they have a much stronger opportunity for success as they attract fans of the band or artist that wish to purchase and keep an item that acts as a artist artifact. The 6 sided panelling allows for much more area to promote information and the image of the product, as it is easily displayed and visually appealing. The idea that these cases are rarer is also a great attribute, as people these days like the idea of having a 'special edition' as opposed to something generic. The environmentally friendly aspect of digipaks is also a plus, as it serves as reassurance as although people are essentially consuming whilst purchasing the item, they are actually helping the environment in addition.

What I Will Have To Include In My Digipaks...

* Artist Name
* Song Names
* Album Name
* Image of Band
* Series of images that reflect the style and content of my video
* Copyright label
* Credits
* Record Company
* Lyrics
* Barcode
* Disc Holder
* Cover Art
* And of course synergy in all my editing, fonts and style throughout the entire package to create a sense of 'branding' for my product.