Daylight by Matt&Kim- Final Music Video

Thursday, 8 March 2012

4. How did you use media technologies in the construction and research, planning and evaluation stages?

In order to plan, research, film, edit and exhibit my media music video I had to use a huge variation of different technologies, ranging from websites to tripods. By creating a Wix site I was able to illustrate the process in which I used each of these technologies in detail. I tried to keep up with the idea of branding and synergy throughout the site and my promotional package by using the same grey, black and white scale colour scheme, images from my digipak and the most similar font I could find considering Wix didn't offer the 'Digital' style. I feel this has been a success as it really reflects the Digipak, Ad and music video, almost making it seem like the band's official website as it displays the idea of branding. Please take a look to get a more in depth view on the different technologies that were employed during the making of 'Daylight'.
Free website - Powered By

Wednesday, 7 March 2012

3. What Have You Learnt From Your Audience Feedback?

After finishing off my media music video, I obviously got several people to view it and tell me what they thought about the complete product. In combination with this I uploaded it to websites such as youtube and facebook in order to get feedback from a whole range of people. I entered the stats section of youtube to get a good look at who viewed my video, where they were from, from what device they were viewing it and whether they were male or female. This is what I found:

Age & Gender Stats
 Here is becomes evident that I achieved my goal of appealing to both boys and girls despite the song being more feminine due to it's joyful and upbeat melody. I think this comes down to my variation in actors and choice of costume, as I was very aware of keeping the entire mise en scene very down to earth in order to relate to the carefree attitude of the track. This also shows that the most views came from 13-24 year olds which once again satisfies my intentions in relation to my target audience as the rebellious and playful aspect of the song combined with the teenage actors messing around in the video appeals to a more youthful audience.
Device Stats
 Here we can see from where the audience have accessed the video. Although I had no specific preference or target in terms of how people actually came across the video, I thought this little section of info was still quite interesting. Most views were clocked up through the video being embedded on other websites such as Facebook and Blogger. This is a positive as it means that the chances of people liking my video and as a result re-posting it are likely.
Country Stats
Here's an overview on where most views have taken place. With 112 views, the most viewers are from the UK. This is not incredibly surprising as it is logical that most people who watch my video are in the UK considering this is where it was created and posted. I'm also pleased with the variation of other European countries such as Austria, Belgium and Spain seeing as these places do not consider English as a main language, meaning I have targeted a wide range of audience in terms of nationality.
In addition to the stats collected through youtube, I also constructed a short video documenting feedback. I chose to ask a range of different people in the same age group as myself and my target audience in order to get a good summary of what I have done well and what I could improve upon. I was pleased to hear a lot of positive feedback on my editing and the conveying of a joyful mood throughout the video, as these were my biggest priorities.

Tuesday, 6 March 2012

2. How effective is the combination of your main product and ancillary texts?

I feel the combination of my main product and ancillary task has worked very well. This is due to my awareness of synergy throughout the package as I was able to create an idea of branding of the actual track and the band with my use of fonts, layout and colours. I am very pleased with the result as I feel that it reflects an actual media product that could be seen today, as the digipak, video and print poster compliment each other so well. Please watch my director's commentary style video to get more info on the links between each product.

Wednesday, 22 February 2012

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Here is my Prezi illustrating how my video relates to the conventions of other real media products. Please watch for a detailed analysis of each section 'Daylight' by Matt and Kim and how it links to actual music videos of similar genres, utilizing the Art of the Title 9 Shot Grid.

Monday, 13 February 2012

5. Final Print Advertisement

After spending time investigating the different aspects, advantages and disadvantages of print advertisement, I finally came up with a mock up of a release poster for my track's digipak. 
During the editing&decision process
During the editing process, I began to realize that in terms of this particular type of advertisement, less is actually more. The less the content on the poster the more the information is eye catching, merely conveying the vital info that the target audience needs to know in order to purchase the album or download that particular single.
Final Poster

Here is the final mock up of my poster. I am actually very happy with it, despite the initial changes I made to it's layout and composition. Differing from the flat plan that I previously made illustrating the cover of the digipak to appear in small size on top of an image of the band (my actors), I decided to use a large scale version of the cover art and to cut out the picture entirely. By doing this I have stripped down the complexities of the poster, conveying only the vital info and allowing a stronger sense of branding and synergy as the font and colour scheme of the announcement reflects the title situated on the cover art. I also included a QR code and the URL to the website of the band, which appeals to the modern aspect of advertisement as it allows information to branch out on the internet. All in all, I feel it is a success, as although it is not incredibly detailed or complicated, I feel it's simplicity is more eye catching as it develops this feel of branding from the music video, to the digipak to the final poster.