7. 9 Key Screen Shots

Uffie's "Pop The Glock"- 9 Key Screen Shots

Uffie's video for "Pop The Glock" features the course of a house party, starting with a group of girls casually chilling whilst more and more boys arrive with more and more booze, and eventually ending with everyone drunk and misbehaving, generally just having a good time. This scene, emitting an indie genre, is interrupted by the occasional graphically designed special effects reflecting a 'pop' them.

From left to right:

1.) This opening shot sets a very present theme throughout the rest of the video. The girl featured is showing a lot of skin and can be considered quite attractive, similarily to many of the women featured in most of today's video, however the clothing she's wearing and the accessories that surround her reflect quite an individual style, thus relating back to the indie genre. The fact that she is reading a fashion magazine, in combination with the elaborate costumes suggests that fashion will be a present theme throughout this music video.

2.) The close up shot of the tattoo on a man's arm is reminiscent of the indie genre, despite the song hinting towards a 'pop' beat, as tattoos are a form of individual expression. It also provides an interesting contrast between the previous shot of a stereotypical girl reading up about fashion and the tough looking skull printed on the boy's arm, perhaps suggesting a seperation and certain stereotyping between the two genders during the continuation of the video.

3.) The interval between the actual set and the design section is vital to the development of the video, as this is when the 'pop' genre aspect is further extended. The use of bright, neon colours against a white background and floating lips and bare legs, which are considered as sexual when presented a certain way, is very remiscent of the special effects used in many of today's pop and house music videos.

4.) The next shot strongly contrats the previous as it is a set that can only be described as pure randomness. The attractive woman oozing with sex appeal riding a stationary bicycle indoors whilst an old man plays beside her could be interpreted as rebellious as they are engaging in activities that generally take place outside, thus depicting them as carefree individuals, relating back to the indie genre.

5.) This shot can be considered as a combination of the two previous images, as it features a grungey style girl lying on the floor surrounded by magazines, which are actually animated using special effects, depicting a similarly scene from the one in the third screen shot. This is very relatable to the actual song, as the combination of both styles reflect it's genre of indie pop. The casual stance of this girl can also be related to the opening scene, yet again representing a certain stereotype of women.

6.) Boys become very present as the video progresses and the previous difference illustrated between the two genders becomes less noticeable. This is due to their obvious interest in fashion and slightly femenine stance, which reflects the performance of the girls in this video. However, the men are depicted as incredibly cool, their sunglasses and hats emitting an elusive quality, perhaps suggesting a male arrogance as they flirt effortlessly, moving from woman to woman.

7.) As the video progress, and the party gets out of hand, it becomes more and more sexual. This is quite an important point, as it displays a much grimier side of kissing, using close up shots, and illustrates it more as drunk fumbling as opposed to the very sexual grinding in clubs that is featured in most house videos. In this aspect the video is much more individual as it portrays this aspect quiet realistically as opposed to embellishing it.

8.) Long shots of the party are very important to the establishing of this video, as they depict a pool party that could be related to the glamorous scenes featured in today's house videos. However, the people are dressed in ragged clothes, obviously drunk, behaving in what could be considered as not classy enough in relation to their surrounding. I feel this contrast is really interesting as it yet again combines the constrasting genres of indie and pop.

9.) The final shot is crucial in a way that it finalizes the entire build up of the video and the house party, featuring the group of people drunkenly misbehaving, just having a good time. This is very similar to any scene of an actual party hosted by a group of young people. However, the actors emit a certain casual glamour that can only be found in music videos.