4. My Chosen Track

'Daylight' by Matt & Kim is a 2009 indie pop song, featuring on the band's album 'Grand'. The song is 2:53 minutes long, an ideal amount of time to feature for a music video. It's generally very upbeat, featuring a very present piano introduction, triggering quite a jovial atmosphere throughout the song. The lyrics are very carefree, reflecting this light-hearted melody, creating a sort of rebellious and playful essence that is easily relatable to today's youth. The video features the two band members playing in cramped spaces such as taxis, closets, fridges etc, almost as if they were trying to keep it a secret, depicting playful and care free teenagers.

Matt & Kim

This song most likely gained it's genre title of 'indie-pop' due to the fact that it's generally quiet unique, as it does not sound like most of the House and Pop music featured on today's music channels. The music video also negates the more mainstream club scene of half-naked girls grinding, as it portrays something a lot more simple, yet real, therefore linking it back to the indie genre. However, it's happy and up beat melody is easily relatable, perhaps causing it to be categorized underneath the the 'pop' genre as it's success has led the song to be very popular, featuring on Mars Bar advertisments and it's translation into Simlish for the new Sims 4 trailer.

Songs of the genre, 'indie-pop' often have a similar video to the one of Matt & Kim, quite simple yet relatable as they often feature young kids rebelling against whatever is currently bothering them. A great example of this is Foster the People's "Pumped Up Kicks", a song that speaks of a troubled boy who's planning a shooting at his school. Although the meaning of the video is relatively darker and more morbid in comparison to 'Daylight's jovial feel, it follows the same principal of youth breaking free.

Foster The People

Rubik

In terms of image, bands such as Rubik are easily related to 'Matt & Kim', as they both possess an indie and grunge-like style, creating a more individual look for themselves.