11. UKTribes

According to the website www.findyourtribe.co.uk (a website that determines your "tribe" based on your likes and dislikes in fashion, music, hobbies and media) my perfect target audience would be the 'indie scenster kids'. Here is what they have to say about it:

"You are an Indie Scenster! You are at the forefront of the indie scene-you know all the major players. You're alway ahead of the game-moving onto the next thing once everyone joins in.You like to look good and your icons go beyond the centrefold of the NME-your current look is James Dean meets Grace Jones. Just wait-everyone will be wearing it in a years time!"

Cory Kennedy, notorious for misbehaving&fashion symbol, a perfect representation of my target audience

I personally do agree with Uktribes on this one, as I think this idea of always being one step ahead really does relate to the song and the video I'm planning. However, I don't think it's only about constantly being ahead of society as much as it is about doing your own thing whether people like it or not, setting a rebellious and carefree image, much like the one Cory Kennedy has established for herself.

Instead, here's a slight more detailed target audience breakdown that I've created:

Free People-Clothing Brand

Clothes: Generally revolving around items picked up in trendy elusive thrift stores, and tons and tons of vintage accessories, as long as it is 100% unique and your own, its cool. Wooly sweaters, tight jeans, brogues and patterned scarves are must have items for your closet, applying to both boys and girls. Although, not a lot of money likes to be spent and you tend to veer away from big commercial chains such as H&M in fear of owning the same thing as everyone else, brands such as Urban Outfitters, Anthropolgie and Free People are appreciated due to their quirky styles and unique pieces.

Polaroid Images-The ultimate vintage feel

Hobbies: Interests and hobbies do not involve particular things, but merely activities that broaden your horizons as you love to discover the world and what it has to offer. Reading classic books like The Great Gatsby as well as analysing the more daring poetry of Charles Bukowski, you enjoy taking in an entire range of literature as it allows you to fully take in a variety of different views, opinions, times and scenarios. Art & photography would also be a great interest to you, as you love expressing your individualism through creative outlets such as taking pictures. Polaroids would be a particular fave as they add their own effect to the image, personalizing and branding it even more. Following up on fashion trends, although not that much of a hobby, does affect you due to your need for individualism, as the ever developing fashion trends mean you have to keep your style up to date. Music & movies are always a great love as well, and there is nothing more pleasurable than going to the cinema to watch a brand new movie or just kicking back with some wine at home and taking in the classics. Going out and having a good time with friends is something that always surrounds you love going out and meeting new people whether it involves chilling at a bar with a couple of drinks or seeing a gig at a local venue.

MGMT

Music: Music is a big part of your life, as it ties in with the fashion&art scene, and is always a great outlet for creative and individual expression. You enjoy your own genre of music, whether it be considered indie or rock n roll, as long as it satisfies your taste you'll listen to it. Preferring the likes of Angus & Julia Stone and The Generationals due to their low profile but great talent, you tend to shy away from mainstream music that everyone listens to. Although you do appreciate the golden oldies such as The Beatles, Oasis and even the Dandy Warhols who aren't so old, but just as great. You rather listen to a more chilled out tune, but occasionally enjoy the likes of MGMT when you're in an upbeat sort of mood.

Postmodern Poster

General Attitudes: You just go with the flow, do what you like and don't conform to the views of society. A generally happy personality, you're a lover not a fighter and just do your own thing as long as it brings joy. With no strict political and religious views your very independent with your beliefs as you like to keep an open mind and question the world and it's ways with theories such as postmodernism and post structuralism, always on the search to broaden your horizons.



In closing I hope this vid gives you a feel of the style and summarizes the type of people that will potentially be attracted to my video.