4. How did you use media technologies in the construction and research, planning and evaluation stages?

In order to plan, research, film, edit and exhibit my media music video I had to use a huge variation of different technologies, ranging from websites to tripods. By creating a Wix site I was able to illustrate the process in which I used each of these technologies in detail. I tried to keep up with the idea of branding and synergy throughout the site and my promotional package by using the same grey, black and white scale colour scheme, images from my digipak and the most similar font I could find considering Wix didn't offer the 'Digital' style. I feel this has been a success as it really reflects the Digipak, Ad and music video, almost making it seem like the band's official website as it displays the idea of branding. Please take a look to get a more in depth view on the different technologies that were employed during the making of 'Daylight'.
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3. What Have You Learnt From Your Audience Feedback?

After finishing off my media music video, I obviously got several people to view it and tell me what they thought about the complete product. In combination with this I uploaded it to websites such as youtube and facebook in order to get feedback from a whole range of people. I entered the stats section of youtube to get a good look at who viewed my video, where they were from, from what device they were viewing it and whether they were male or female. This is what I found:

Age & Gender Stats

 Here is becomes evident that I achieved my goal of appealing to both boys and girls despite the song being more feminine due to it's joyful and upbeat melody. I think this comes down to my variation in actors and choice of costume, as I was very aware of keeping the entire mise en scene very down to earth in order to relate to the carefree attitude of the track. This also shows that the most views came from 13-24 year olds which once again satisfies my intentions in relation to my target audience as the rebellious and playful aspect of the song combined with the teenage actors messing around in the video appeals to a more youthful audience.

Device Stats

 Here we can see from where the audience have accessed the video. Although I had no specific preference or target in terms of how people actually came across the video, I thought this little section of info was still quite interesting. Most views were clocked up through the video being embedded on other websites such as Facebook and Blogger. This is a positive as it means that the chances of people liking my video and as a result re-posting it are likely.

Country Stats

Here's an overview on where most views have taken place. With 112 views, the most viewers are from the UK. This is not incredibly surprising as it is logical that most people who watch my video are in the UK considering this is where it was created and posted. I'm also pleased with the variation of other European countries such as Austria, Belgium and Spain seeing as these places do not consider English as a main language, meaning I have targeted a wide range of audience in terms of nationality.

In addition to the stats collected through youtube, I also constructed a short video documenting feedback. I chose to ask a range of different people in the same age group as myself and my target audience in order to get a good summary of what I have done well and what I could improve upon. I was pleased to hear a lot of positive feedback on my editing and the conveying of a joyful mood throughout the video, as these were my biggest priorities.

2. How effective is the combination of your main product and ancillary texts?

I feel the combination of my main product and ancillary task has worked very well. This is due to my awareness of synergy throughout the package as I was able to create an idea of branding of the actual track and the band with my use of fonts, layout and colours. I am very pleased with the result as I feel that it reflects an actual media product that could be seen today, as the digipak, video and print poster compliment each other so well. Please watch my director's commentary style video to get more info on the links between each product.